The Fascinating Story of Fumiko Miyatsuka: New information from old Mattel employees:

In the world of toy manufacturing, few names stand out quite like Mattel. One such story involves a female Japanese tailor named Fumiko Miyatsuka, who unknowingly became a secret employee of Mattel in the 1950s. With its iconic Barbie dolls and other beloved toys, Mattel has captivated the imagination of children and adults alike for decades. But behind the glamorous facade of Mattel lies a fascinating history filled with unknown stories.

The Book “Barbie and I” Unveils New Insights from Fumiko Miyatsuka

The book “Barbie and I” by Fumiko Miyatsuka sheds light on the little known history of Mattel’s operations in Japan during the 1950s. Through extensive research and interviews with former employees, Miyatsuka uncovers a treasure trove of new information that sheds light on the behind-the-scenes workings of the Japanese toy industry during this era.

Barbie & I book by Fumiko Miyatsuka

Fumiko Miyatsuka: A Female Tailor Turned Secret Mattel Employee

Fumiko Miyatsuka’s story is truly extraordinary. Born in Hiroshima, Japan, in 1926, she pursued a career in tailoring, eventually opening her own shop in Tokyo. Little did she know that her skills as a tailor would one day take her on a journey that would shape the history of the toy industry.

The Accidental Encounter with Mattel

One day, while shopping at a toy store, Fumiko Miyatsuka stumbled upon a Barbie doll that had caught her eye. Intrigued by its beauty and attention to detail, she inquired about its creation. The store owner informed her that the doll was made in the United States by the company Mattel.

Intrigued, Fumiko Miyatsuka was contacted by Mattel indirectly to inquire about the possibility of creating custom Barbie dresses being later sold as mass production. Little did she know that her inquiry would lead to her being hired as a secret employee.

Developing the Original Barbie Dresses

Fumiko Miyatsuka’s talent as a tailor truly shone through her work on the Barbie doll dresses. She worked tirelessly to develop unique and stylish designs that would not only enhance the doll’s appearance but also capture the essence of 1950s fashion.

Under strict secrecy, Fumiko Miyatsuka worked closely with Mattel’s designer Charlotte Johnson, sharing her ideas and incorporating traditional Japanese elements into the dresses in the Imperial Hotel in Tokyo designed by Frank Lloyd Wright. Her efforts paid off, and the resulting Barbie dresses were not only visually appealing but also well-crafted and durable.

The Hours and Costs of Secret Toy Creation

Working countless hours in her Tokyo shop, Fumiko Miyatsuka dedicated herself to creating the original Barbie dresses. Her dedication to quality and attention to detail were evident in every stitch.

To stay within the constraints of Mattel’s budget, Fumiko Miyatsuka had to be innovative and cost-effective. She used fabric scraps and recycled materials whenever possible, finding a way to create high-quality dresses without breaking the bank.

Conclusion

The story of Fumiko Miyatsuka reminds us of the incredible talent and resourcefulness that can blossom in unexpected places. Her accidental encounter with Mattel and her subsequent role as a secret employee not only brought joy to countless children but also played a significant role in the development of the iconic Barbie doll.

Fumiko Miyatsuka’s story is a testament to the power of determination, creativity, and the ability to make a lasting impact in an industry dominated by men. Today, her contributions are celebrated and serve as an inspiration to aspiring designers, entrepreneurs, and anyone who believes in the power of their dreams.

Buying at Amazon Japan

Last week I saw the video I posted last week. I saw there a Japanese Barbie book which I have never seen before neither heard of. Although I can’t read Japanese it seems very interesting since this book was written by the Japanese seamstress of Charlotte Johnson ( first Barbie designer).  The woman has an interesting story to tell how to make prototypes for later Barbie doll dresses but I think it is far more interesting to learn how she saw the whole thing.

The only place where I could find this book was Amazon Japan. So I created my account. That was not as hard as I thought it would be. You can switch almost everything to English and need a credit card but that’s almost all you need. In my case I got a mail from the customer service which I misunderstood at first because it was all written in Japanese. Very funny and the google translator obviously did it wrong at first too. So several days later I got a second mail from the customer service that said something was wrong with my credit card. They were right. I had given them a wrong date. After I changed the date it was no problem to order and by the begin of the next week the book should already be here. So this was my adventure buying at Amazon Japan. If you get a mail from the customer service after your order you know what this means … check you credit card.

The Insider’s Guide to Takara

Have you heard about Takara yet? Probably not. Do you know that they are Japanese toy makers? Probably not. Why the hell am I asking you so much questions? Well, I like to teach and discover the world. So, if you have no idea what Barbie and Takara have in common, watch my video.

and if you want to know more about the Japanese doll craziness, watch this episode of Japanology.

And here’s a short commercial about Takara from the early 1980s.

 

Barbie Journal and other resources for information

It’s not always easy to get the information you need in the Barbie world. There are several books about Barbie but which one is good and which one is bad? What is contained in the book? When found out that there were books in the early 2000s I was very confused. Which would be the right one for me?  I bought everything I found piece by piece. Some books are limited editions. The prices explode as soon as they are sold out. The content really varies. Some books are good for ID. They contain a huge quantity of Barbie dolls with their boxes.

Barbie ID book

Skipper ID book

Others focus on special topics like Skipper, the younger sister of Barbie.  Some books are really useful for learning about Vintage Barbie ( Vintage era from 1959-1967) and how to differentiate the early Ponytail Barbie dolls.

Barbie ID book for early clothes

There is a book series by Sarah Sink Eames about fashion until 1979. The series consists of three books, one for the Vintage era, one for the MOD era (Mod era from 1967- approx. 1976) and the last book contains the early Superstar era until 1979. You may ask yourself now what to do if you have fashions produced after 1979. Well, some collectors refer to Barbie Journals. I don’t know if they were available in the US too but in Europe they were. You could find them in lots of toy store with a Barbie doll department. When I was little there were at least 2 editions every year with the latest dolls, fashion, furniture and pets. It was like a little catalogue.

Barbie Journal Herbst/Winter 1986

In four weeks before Christmas I always was very fascinated by them with their perfect environment. Pure advertising but I liked it in time before we had the Internet.